They go on a quest to solve their problem and meet a guide who helps them. Most of us know this structure because of Joseph Campbell who calls it, the Hero's Journey. Jeff built his marketing formula using old fashioned dramatic structure. Ok, so a PLF Launch has a specific structure. And what could be more familiar than a Disney musical like "The Little Mermaid"? But we'll go with "musicals" here because they are more familiar. Musicals and Operas are basically the same thing. What Jeff Walker did to the sales cycle with PLF was, he turned it into a Broadway Musical. The Little Mermaid and the Perfect Product Launch I realized that my experience as a successful opera composer was the key to unlocking a PLF launch. Actually, it's like writing an opera or a musical. "it's thematic! It's like a big piece of music. He was explaining how all the many pieces of copy have to fit together over a long sequence.Ī lightbulb went off.
I was talking with my mentor, A-list copywriting Maestro Ray Edwards about the challenge of a PLF launch. I had a hard time wrapping my head around it. All the pre-pre launches, pre-launches, PLCs, emails, ads, sales letters, follow-up sequences, and more. I felt pretty overwhelmed the first time I tried to use Product Launch Formula. And it requires many different pieces of copy all working together to form a cohesive whole.
Jeff Walker's revolutionary "Product Launch Formula" has helped thousand of business owners. Are you struggling to get all the copy written for your Product Launch?Īre you having a hard time getting each of the many building blocks to fit together into one smooth sequence?